An area rug can make a unique foundation or starting point around which your entire room’s decor can be coordinated. The rug becomes your design centerpiece. Your area rug can deliver a colorful finishing touch or define the space it’s in. They add another layer of design, luxury, and warmth to the space they’re in. For the now popular open floor plans, an area rug can create a conversation area, designate an eating space, welcome one into a foyer or usher your guest down a hallway.